The Product Coaching Growth Wheel

The Product Coaching Growth Wheel is a practical framework for developing the skills needed to guide teams and organizations in creating successful products. In today’s fast-moving markets, product development requires more than technical know-how, it demands a holistic approach that combines strategy, discovery, delivery, and leadership. This tool helps coaches assess their capabilities, identify growth areas, and create actionable plans for improvement.

The Growth Wheel consists of eight core competencies built around a central hub of value, with an outer ring focused on metrics and analytics. These areas cover everything from understanding industry trends and driving product strategy to fostering innovation and leading transformations. By using the wheel, coaches can reflect on their strengths and continuously adapt to meet the evolving demands of product-led organizations.

Created to bring clarity to the role of Product Coaching, the Growth Wheel establishes a shared standard for skills in this emerging profession. Whether coaching individuals, guiding leadership teams, or driving enterprise-wide change, this framework helps ensure product efforts deliver meaningful outcomes and sustainable growth.